Read This First
A WOW! Story

Word-of-mouth advertising is the most powerful, effective type of advertising there is but it’s the only kind you can’t just buy by the page or by the minute. It has to be created, stimulated and nurtured with truly creative techniques.

You can exert a considerable degree of control over this type of advertising and marketing.
Disney Companies understand this better than most. Word-of-mouth marketing is taught there as “find ways to do what you do so well and so uniquely that your customers cannot resist telling lots of other people about you.” At the Disney Parks this principle is implemented in the forms of cleanliness and authenticity.

Disney marketing pros understand how this translates into real life. Harry and Marge go back home and tell their friends, “You can’t believe how clean the parks were.” Then four more families bring the money to the mouse.

Because they understand this, the Disney people think of park cleanliness as marketing, not just maintenance. They use this to stimulate referrals. Any business can also find ways to stimulate referrals. To stimulate word-of-mouth advertising often by doing things that should be done anyway.

In optometry, the packaging that you use to present a patient with his prescribed spectacles is one of the most critical ways to generate that WOW! experience that will stimulate word of mouth advertising. Go cheap on the case, the lens cloth and the dispensing bag and you shoot yourself in the foot trying to save a lousy couple of rand.

Use our top quality, high class range of accessories and your patient walks away feeling WOW! That was great. They really do things properly.

You decide. We’re not the cheapest – but we are the best at what we do!