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On the Free DVD you will learn the 7 secrets to Boosting your practice almost immediatly!

SECRET No 1
Why you MUST have something interesting, exciting and compelling to say.

SECRET No 2
The folly of not taking proper aim and why this wastes so many practices such a lot of money.

SECRET No 3
Why the headline is actually the ad for the ad.

SECRET No 4
The importance of choosing the right media so that your message has the highest chance of hitting home.

SECRET No 5
Building a double readership path using copy cosmetics and doodles so that all readers are catered for.

SECRET No 6
The biggest mistake that South African optometrists make is that they do not have a clear call to action – and then wonder why they have not been getting the response they wish for.

SECRET No 7
The importance of testing and how this process can, if done correctly, dramatically increase the return on your advertising investment.

SECRET No 8
Finally, that without frequency, repetition and consistency, you are never ever going to get patients flooding through your door.